LEADER VIEWS
During the development of Between Cultures, we spoke with leaders and experts across industries to better understand the challenges they experience in technology, strategy and organisational transformation programmes.
The following perspectives are independent reflections that illustrate why Execution Alignment is becoming an increasingly important capability for successful transformation.
“International teams rarely fail because of a lack of competence. Performance is lost when language, hierarchy or cultural habits prevent people from contributing their perspective, or when the same words carry different expectations. Leadership must make these differences visible and translate them into clear shared ways of working.”
Bernd Stieber
Co-Founder & Managing Director, netzeffekt, part of Jung von Matt
“International teams rarely struggle because of competence alone. Performance is lost when people use the same words for different expectations, decision rules and levels of ownership.”
Roland Buchinger
Head of B2C Marketing & Digital Communication, Consors Finanz
“Cultural differences become costly when perspectives are present but not truly considered. Bringing different viewpoints into the conversation systematically leads to stronger decisions, prevents teams from following a single unchallenged direction, and ultimately helps avoid revenue loss.”
Giulio Corra
Director of Sales, InterContinental Berlin
“Remote work makes cultural differences harder to read and easier to misunderstand. Teams need more than informal conversations; they need a structured way to clarify communication, expectations and how people actually work together.”
Rosa von Chossy
Expert in Intercultural Collaboration
“Collaboration is shaped by more than technical expertise. Cultural, generational and gender dynamics influence how people communicate, negotiate and interpret one another’s behaviour.”
Mauro Mastrogiacomo
Director XLabor, Manageritalia
“Cross-cultural collaboration becomes expensive when expectations are not translated early enough. A neutral facilitator helps clarify roles, align understanding and prevent misunderstandings before they become structural problems.”
Fabian Schütze
COO Kommunikation & Wandel, Tresonus
THE COMMON THREAD
Each perspective points to the same challenge: successful transformation depends on aligned execution.
Let's explore together where the Execution Alignment Gap is emerging in your transformation.